BOFU Archives | Procure to Pay Connect

01 May

Bottom of the Funnel Management (BOFU)

A Closer Look at Bottom of the Funnel Management (BOFU) - In order for a business to reach the top of their chosen industry, they need to get as many people as possible to the bottom of the sales funnel. As we discussed in previous posts, the sales funnel is a process that turns leads into sales in as few steps as possible. In...

07 Feb

A Brief Look at Sales Funnel Management

by JoeFlynn

in Sales, Marketing

Comments

A Brief Look at Sales Funnel Management - In simple terms, a sale is defined as an agreement between a buyer and seller where the end result is that a product or service changes hands in exchange for a fee. It all seems straightforward enough, but not every sale gets to that point in a single step. Think of your buying history and take a...

BOFU Tag

Bottom of the Funnel Management (BOFU)

A Brief Look at Sales Funnel Management