Setting the Initial KPIs for your digital marketing campaign. At the beginning of your digital marketing campaigns, it is important to set up common Key -Performance Indicators, KPIs. KPIs enable the monitoring and scoring of your ongoing campaigns and digital marketing efforts. Don’t be worried if you are not exactly sure what indicators to monitor and measure at first....
Read More
Marketing Department Organization Structure All companies have their own way of structuring the marketing department and the approach can differ from company to company. Small companies may have one or two marketing employees, whereas bigger organizations may have tens of marketing employees or staff. Generally, simply the act of putting an organizational structure in place with clear roles and responsibilities will help your team understand how...
Read More