April 2019

A Closer Look at Middle of Funnel Management (MOFU)

A Closer Look at Middle of Funnel Management (MOFU) In previous posts, we have talked at length about the sales funnel and taken a bit of a deep dive into the top of the sales funnel. To quickly recap, the sales funnel is the process that every company uses to get a person interested in their product or service to actually hand over their...

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