Setting the Initial KPIs for your digital marketing campaign. At the beginning of your digital marketing campaigns, it is important to set up common Key -Performance Indicators, KPIs. KPIs enable the monitoring and scoring of your ongoing campaigns and digital marketing efforts. Don’t be worried if you are not exactly sure what indicators to monitor and measure at first....
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Marketing Department Organization Structure All companies have their own way of structuring the marketing department and the approach can differ from company to company. Small companies may have one or two marketing employees, whereas bigger organizations may have tens of marketing employees or staff. Generally, simply the act of putting an organizational structure in place with clear roles and responsibilities will help your team understand how...
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Market Analysis – How to get started - Bringing your brainchild to real-world is both exciting and challenging. However, with proper guidance and preparation, you can overcome most of the challenges and make your business idea a reality....
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A Closer Look at Bottom of the Funnel Management (BOFU) - In order for a business to reach the top of their chosen industry, they need to get as many people as possible to the bottom of the sales funnel. As we discussed in previous posts, the sales funnel is a process that turns leads into sales in as few steps as possible. In...
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A Closer Look at Middle of Funnel Management (MOFU) In previous posts, we have talked at length about the sales funnel and taken a bit of a deep dive into the top of the sales funnel. To quickly recap, the sales funnel is the process that every company uses to get a person interested in their product or service to actually hand over their...
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Budgeting your digital marketing campaign - Creating a budget is one of the most important components of the digital marketing plan you intend to use. A good budget will give an insight into the costs of the goals you intend to achieve within a certain period. With that said, mentioned below are some basic steps to create a viable marketing budget....
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Vаluеѕ will help dеtеrminе how thе mission ѕtаtеmеnt will be ѕuрроrtеd. The company muѕt сlеаrlу аrtiсulаtе whаt vаluеѕ are imроrtаnt in living out thе соmраnу'ѕ рurроѕе. When vаluеѕ аrе written, employees ѕhоuld knоw еxасtlу whаt it lооkѕ likе when they are living thе company vаluеѕ. Bеhаviоrаl еxаmрlеѕ аrе important. When аn оrgаnizаtiоn has tаkеn thе time to оutlinе thеir values, then thеу саn hold реорlе accountable...
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A Closer Look at Top of Funnel (TOFU) Management - In a perfect world, the sales funnel would allow for the smooth passage of prospects at the top to a finished sale at the bottom. We do not live in a perfect world, though, which is why businesses and their sales team need to have a clear, concise process in place when creating their own...
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Creating a ѕuссеѕѕful business rеԛuirеѕ a gооd dеаl of ѕеlf-еxаminаtiоn аnd a willingnеѕѕ to сhаngе аѕ the buѕinеѕѕ progresses. Thе оwnеr(ѕ) muѕt dеtеrminе thеir purpose аnd intеrеѕtѕ tо bе served аnd рlаn for thе futurе....
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A Brief Look at Sales Funnel Management - In simple terms, a sale is defined as an agreement between a buyer and seller where the end result is that a product or service changes hands in exchange for a fee. It all seems straightforward enough, but not every sale gets to that point in a single step. Think of your buying history and take a...
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