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A Closer Look at Middle of Funnel Management (MOFU)

A Closer Look at Middle of Funnel Management (MOFU) In previous posts, we have talked at length about the sales funnel and taken a bit of a deep dive into the top of the sales funnel. To quickly recap, the sales funnel is the process that every company uses to get a person interested in their product or service to actually hand over their...

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Creating a Digital Marketing Budgeting

Budgeting your digital marketing campaign - Creating a budget is one of the most important components of the digital marketing plan you intend to use. A good budget will give an insight into the costs of the goals you intend to achieve within a certain period. With that said, mentioned below are some basic steps to create a viable marketing budget....

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SaaS Based Supplier Portal Software Requirements – The Bakers Dozen

SaaS based Supplier Portal Software Requirements. Almost all the modern businesses around the world pay significant attention to SaaS based supplier portal software solutions. In fact, when used correctly,  supplier portal software is capable of delivering enormous productivity. However, if a particular business or an organization intends to utilize such a system, it is compulsory for them to have a good awareness of IT....

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Hоw Tо Crеаtе Your Cоmраnу Values Statement

Vаluеѕ will help dеtеrminе how thе mission ѕtаtеmеnt will be ѕuрроrtеd. The company muѕt сlеаrlу аrtiсulаtе whаt vаluеѕ are imроrtаnt in living out thе соmраnу'ѕ рurроѕе.  When vаluеѕ аrе written, employees ѕhоuld knоw еxасtlу whаt it lооkѕ likе when they are living thе company vаluеѕ. Bеhаviоrаl еxаmрlеѕ аrе important. When аn оrgаnizаtiоn has tаkеn thе time to оutlinе thеir values, then thеу саn hold реорlе accountable...

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unnel Management TOFU, MOFU, BOFU 2

A Brief Look at Sales Funnel Management - In simple terms, a sale is defined as an agreement between a buyer and seller where the end result is that a product or service changes hands in exchange for a fee. It all seems straightforward enough, but not every sale gets to that point in a single step. Think of your buying history and take a...

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