Digital Marketing Tag

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Setting the Initial KPIs for your digital marketing campaign

Setting the Initial KPIs for your digital marketing campaign. At the beginning of your digital marketing campaigns, it is important to set up common Key -Performance Indicators, KPIs. KPIs enable the monitoring and scoring of your ongoing campaigns and digital marketing efforts. Don’t be worried if you are not exactly sure what indicators to monitor and measure at first....

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Creating a Digital Marketing Budgeting

Budgeting your digital marketing campaign - Creating a budget is one of the most important components of the digital marketing plan you intend to use. A good budget will give an insight into the costs of the goals you intend to achieve within a certain period. With that said, mentioned below are some basic steps to create a viable marketing budget....

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