MOFU Tag

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A Closer Look at Middle of Funnel Management (MOFU)

A Closer Look at Middle of Funnel Management (MOFU) In previous posts, we have talked at length about the sales funnel and taken a bit of a deep dive into the top of the sales funnel. To quickly recap, the sales funnel is the process that every company uses to get a person interested in their product or service to actually hand over their...

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unnel Management TOFU, MOFU, BOFU 2

A Brief Look at Sales Funnel Management - In simple terms, a sale is defined as an agreement between a buyer and seller where the end result is that a product or service changes hands in exchange for a fee. It all seems straightforward enough, but not every sale gets to that point in a single step. Think of your buying history and take a...

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