May 2019

Why You Need to Cleanse Your Supplier Database

Your Supplier Database contains the data that is the foundation of most of your day-to-day purchasing decisions. Regular scrubbing is not only a best practice, but it is a necessary process if you hope to optimize your core enterprise functions. There’s plenty of room for improvements in this field. Without any exaggeration, we can freely claim that almost each and any supplier database comes with...

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Bottom of the Funnel Management (BOFU)

A Closer Look at Bottom of the Funnel Management (BOFU) - In order for a business to reach the top of their chosen industry, they need to get as many people as possible to the bottom of the sales funnel. As we discussed in previous posts, the sales funnel is a process that turns leads into sales in as few steps as possible. In...

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